NOTE: Since some of these work samples are strictly internal, I have not included them on my broader portfolio website. This is a hidden page only accesable through the link I’ve attached.
1) Good Luck Graphics
Below are12 college football recruiting graphics I created, one for the 12 games played by each team. Each week of the college football season I created a customized good luck graphic for every athlete our agents were recruiting.
Each week I came up with a unique concept in order to creatively display our “Good Luck” message. My process including gathering concept inspiration from Behance and Instagram, and then building each graphic from scratch using Adobe Photoshop. Personal favorites include the newspaper, iphone lock screen, comic book, and bedroom concepts. What was most rewarding was seeing the screenshots from the texts between our agents and the recruits where they would often have reactions of “This is dope!” and “Thank you guys!”.
This responsibility taught me a lot about ideating and bringing concepts to life. By the end of the semester I was able to fully ideate, design, and complete each graphic completely independently.
Below are12 college football recruiting graphics I created, one for the 12 games played by each team. Each week of the college football season I created a customized good luck graphic for every athlete our agents were recruiting.
Each week I came up with a unique concept in order to creatively display our “Good Luck” message. My process including gathering concept inspiration from Behance and Instagram, and then building each graphic from scratch using Adobe Photoshop. Personal favorites include the newspaper, iphone lock screen, comic book, and bedroom concepts. What was most rewarding was seeing the screenshots from the texts between our agents and the recruits where they would often have reactions of “This is dope!” and “Thank you guys!”.
This responsibility taught me a lot about ideating and bringing concepts to life. By the end of the semester I was able to fully ideate, design, and complete each graphic completely independently.
2) Social Media Page
Below are social media graphics I created that were posted on our social media pages (@exclusive_sg and @exclusive.nil).
I had a routine and cadence to this responsibility, where we would post Sunday overview, weekly recap, and gameday posts on a schedule surrounding the NFL games. I gathered inspiration from viewing NFL teams and other agency social media pages, often combining different concepts that I liked.
This responsibility taught me how to build a cohesive branded instagram page, by incorporating similar colors, fonts, and background assets in each graphic. It also improved my general design skills, as I experimented with a variety of concepts and layouts.
3) Agency Website:https://mango-duck-pjpf.squarespace.com/
Attached above is the link the the Exclusive Sports Group official website, which is viewed by google search, linked to our social media pages, and sent out to recruits and their families.
I created this website using SquareSpace, a program I was previously unfamiliar with. The proccess began by building mood boards and gathering inspiration from other sport related websites I’ve liked in the past. Once this was complete, I created each page with the same and fonts, bringing the website a cohesive look.
The project was challenging and gave me great insight as to what goes into creating a website. I learned a new program in the process, and became better versed at UI/UX design.
4) Post Game Stats
Below are post game stat graphic designs that were sent to agency recruits after their college football games. Similar to the good luck graphics, these post game stat graphics were utilized in the recruiting process.
My process for completing there was similar to the other graphic design projects, where I gathered inspiration from a variety of sports pages and designers. The post game stat graphice include statistics, meaning that I had to design around a central piece of information. Each week I found new and creative ways to display a player’s performance, which was a fun challenge.
Through this responsibility, I got better at displaying important information through graphics. This also improved my ability to create marketing decks, where we must balance eye catching designs with information to the viewer.
Below are post game stat graphic designs that were sent to agency recruits after their college football games. Similar to the good luck graphics, these post game stat graphics were utilized in the recruiting process.
My process for completing there was similar to the other graphic design projects, where I gathered inspiration from a variety of sports pages and designers. The post game stat graphice include statistics, meaning that I had to design around a central piece of information. Each week I found new and creative ways to display a player’s performance, which was a fun challenge.
Through this responsibility, I got better at displaying important information through graphics. This also improved my ability to create marketing decks, where we must balance eye catching designs with information to the viewer.
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